OREGON TRAILS COALITION
The Oregon Trails Coalition is a cooperative body of broad-based, statewide trail interests dedicated to supporting, promoting, and advocating for the preservation, development, and stewardship of a statewide network of sustainable, world class trails.
Overview
Client: Oregon Trails Coalition
Scope: I was hired to design the Signature Trails Report, which distilled the Oregon Signature Trails Vision, a project led by Oregon Trails Coalition, Travel Oregon, and Oregon Parks and Recreation Department. Please see the full report for a background on the Signature Trails Vision. I turned the physical report into an interactive story map to help make the report more dynamic and interactive.
Project Details
Process: Using a completed text document along with a curated collection of photos, I designed the report in the established style of previous Signature Trails materials. I developed color-coded Oregon icons to represent each trail and continued the colored theme throughout. The story map continued the style and theme of the physical report, and integrated interactive mapping elements to help increase engagement.
Impact: In March of 2024, the U.S. Congress passed a $1.33 million package for Oregon Signature Trails including: the Historic Columbia River Highway State Trail in the Columbia Gorge National Scenic Area, the Blue Mountains Trail in the Umatilla National Forest, and the Oakridge-Westfir Mountain Bike System in the Willamette National Forest.
Testimonials
"Working with Renee on our Signature Trails Report & Story Map was an amazing experience. Renee was great at both really listening to what we were looking for and bringing her own ideas to the table for the benefit of the project. The Story Map was a format that she brought to us that really made our project come alive. Our project with her was 100% on-schedule and 1000% exceeded expectations!."
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Stephanie Noll
Oregon Trails Coalition Executive Director
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