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ENHANCE YOUR TRAIL MATERIALS

Snow-Covered Lookout Point

WHY?

The findings from my long-distance hiker survey indicate:

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  • 98% of hikers are interested in environmental issues that affect the trails they hike because:

    • 33% - it’s all related, what is happening to the trail is happening to everything everywhere

    • 27% - the specific issues affecting the trail could make it unhikeable in the future.

    • 26% - they want to be part of the solution.

    • 13% - they learned about an issue while hiking and want to learn more.

  • 87% of hikers say their viewpoint about the world has changed after hiking a long-distance trail because.

    • 16% - spending extended time in nature has changed their perspectives.

    • 16% - they found something they love doing and want to continue doing.

    • 13% - they are happier.

    • 13% - they have experience kindness and generosity unlike in other times in their lives.

    • 12% - they have gotten to know people from all different walks of life.

    • 11% - they now feel they are a part of nature, not separate from it.

    • 10% - they have enjoyed experiencing the local culture.

    • 6% - they are more optimistic about their future now.

  • Hikers think these issues will most impact hiking long-distance trails in the future:

    • 16% - forest fires.

    • 14% - climate change.

    • 13% - water scarcity/drought.

    • 12% - encroaching development.

    • 10% - loss of access.

    • 9% - loss of biodiversity.

    • 9% - resource extraction/mining/oil & gas drilling.

    • 8% - pollution.

    • 4% - overcrowding/overuse.

    • 2% - lack of trail maintenance.

  • 69% of hikers would and 31% would maybe take action on an environmental issue that affects a trail if asked.

  • Hikers are motivated to take action on a social or environmental issues because:

    • 21% - the issue directly affects them.

    • 21% - they want to help even though the issue doesn’t directly affect them or anyone they know/help for the greater good.

    • 20% - the issue directly affects people they know or their community.

    • 17% - they want to be useful.

    • 10% - they have a service/skill/money/business that can make a difference on the issue.

    • 9% - because a person or organization asked for their help.

  • Trail organizations could encourage hikers to act on behalf of environmental issues that affect the trail by:

    • 26% - including more information about environmental issues in the trail materials so they can learn and engage during their hike.

    • 24% - including more information about environmental issues that affect the trail before they hike so they are prepared with some basic knowledge.

    • 20% - including more information about environmental issues that affect the trail after they hike because they know the place intimately now.

    • 17% - just asking m.

    • 11% - holding more events to engage/inform them about issues.

  • 21% of hikers say it's their connection with nature that makes a great trail experience.

  • Hikers want to learn more about a wide variety of topics before/during/after they hike including:

    • 19% - flora and fauna along the trail.

    • 19% - natural history along the trail.

    • 18% - Indigenous history and Native cultures along the trail.

    • 18% - geology along the trail.

    • 14% - public lands along the trail.

    • 6% - environmental history/current environmental issues along the trail.

    • 5% - trail town history and culture along the trail.

  • Hikers want a variety of formats in these enhanced trail resources including:

    • 25% - digital materials to use on the trail.

    • 23% - informational/interpretive signage or kiosks on the trail.

    • 22% - smart phone app or inclusion on an existing smart phone app.

    • 15% - audio resources to use on the trail.

    • 13% - printed materials to use on the trail.​

Park

WHAT DOES ENHANCING YOUR TRAIL MATERIALS INCLUDE?

Enhanced trail materials can be custom tailored to your needs and goals.

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  • I will research important issues along your trail and identify elements that hikers and the trail community can be educated about.

  • I will establish relationships with these organizations and find ways of collaboration in a mutually beneficial way.

  • I will develop suggestions of how to embed information into your existing trail materials about:

    • Public lands

    • Conservation

    • Environmental issues

    • Geology

    • Natural history

    • Flora & fauna

    • Indigenous history and Native cultures

    • Trail town history and culture

  • I will make suggested edits/enhancements to your trail materials.

  • I will create new companion materials.

  • I will develop a series of actions hikers can take before, during, and after their hike that relates to chosen topics.

  • I will gamify actions hikers can take to contribute to specific issues or around topics like trail work, volunteering, donating money, membership, interacting with local communities, leave no trace principals, good hiker behavior, and more.

 

* Note some aspects of this service could be delivered by a vetted group of talented contractors.

Don’t see something listed or are not sure what your needs are?

Book an office hour or a free 20-minute consult.

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By working with me, you are not only accessing 20+ years of long-distance trail hiking and professional experience but you will be connected to my network of long-distance hiking and outdoor industry professionals so I can find the right people or services for your needs.

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